Creating a legacy brand
My goal when I work with a client on their branding is ultimately to craft an authentic identity that has a lasting impact. Branding is way beyond a logo, color palette, and typography, it’s who you are and how you operate your business. With Randy Peter’s I wanted to create a legacy brand that felt timeless and luxurious because that’s the level of service they deliver to their clients.
Role
Design Lead
Branding Strategist
Deliverables
Logo | Messaging | Brand Identity |
Business Strategy
Designing a wine label that tells a story in every sip
I had the opportunity to bring that dream to life in collaboration with Lecavalier Cellars for their very first bottling run, which included 12 varietals. Together, we crafted a label that captured their story—celebrating their passion for wine making, their commitment to sustainability, and the land that inspires it all.
Role
Packaging Design | Brand Strategy |
Social Media Management
Deliverables
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Building Cohesive Brands That Simplify Complex Industries
The goal for this project was to extend the established Randy Peters brand into a new line of products while maintaining brand consistency. It was important that the product line felt connected to the legacy and quality associated with Randy Peters, yet stood confidently on its own with a unique identity tailored for retail. The result is a cohesive extension of the brand—recognizable, refined, and ready for shelf appeal.
Role
Lead Brand Designer
Brand Strategist
Deliverables
Logo | Messaging | Brand Identity |
Business Strategy
Extending a brand with purpose
The goal for this project was to extend the established Randy Peters brand into a new line of products while maintaining brand consistency. It was important that the product line felt connected to the legacy and quality associated with Randy Peters, yet stood confidently on its own with a unique identity tailored for retail. The result is a cohesive extension of the brand—recognizable, refined, and ready for shelf appeal.
Role
Branding + Logo
Packaging Design
Deliverables
Logo | Messaging | Brand Identity |
Business Strategy
Telling a Non-Profit’s Story
With Purpose and Power
I collaborated with a non-profit to design their annual impact report—an essential tool for showcasing their mission, results, and community impact. The goal was to create a polished, visually engaging piece that clearly communicated their achievements and inspired continued support.
Role
Graphic Design
Deliverables
Layout Design
